The Little Red Dog dramatically “cancels” balloon release, sparks further frustration

Oh my, what did I get myself involved in?  When I wrote a blog yesterday about The Little Red Dog I thought to myself that I wanted to find a way to voice my opposition to their planned balloon release, which they did have formally planned as can be seen on the screenshot to their advertisement here, which the CEO of The Little Red Dog has admitted to posting (email below) and since has edited it to remove the offensive inclusion of a balloon release after we exchanged a number of emails.

After speaking with the CEO I feel that I was not wrong in the posting of my blog.  The organization did plan to host a balloon release as part of their celebration of having saved 300 dogs in the past 3 years.  I applaud the work they have done to rescue these dogs, but I stand by my belief that there are better ways to celebrate the saving of 300 dogs lives than threatening the lives of thousands of wild animals and marine life.

The CEO has stated they will not be participating in a balloon release. I applaud the organization for this decision.  While the CEO did try to pass this situation off as a simple idea that was floated out in the planning phases of this event and never was formally decided on, it simply appears to not be true. Why did he advertise the balloon release if it was never decided upon? (click here for a screenshot of the ad as of this morning, July 29th).

Regardless it sounds like the balloon release is off. Thank you! I am proud of the organization for making this decision. At the suggestion of a friend of mine I will make a donation to support their work as a thank you for their cancellation.

With that said, since I wrote a blog strongly advocating against the decisions that were made by this organization I feel it’s only fair to allow them to defend themselves. In an email sent out to their list serve (and myself) the CEO makes the following claims:

I wanted to let you all know about our Founder’s Day on August 2nd.
We are celebrating saving 300 dogs in the last three years and placing
them into loving homes.

I thought it best to address the hate email campaign started by ________. We did float the idea of doing a balloon release as a small
part of our celebration. ____________, who was not copied on our email immediately screamed at me all in CAPS, throwing a tantrum that is unacceptable for anyone past the age of four. It continued, I asked her to stop emailing me. She continued anyway.

When ________ got no response from us, she launched a full assault
campaign, never bothering to consider that the release may not still
be a part of our plans. After we floated the idea, we didn’t get a
lot of interest so we scrapped it. Many of you have written professional and kind emails, seeking only to inform, we appreciate that and the kind words about the good work we do. Some of you have made this a personal attack. I would defend your right to think and say anything you want, but we don’t do drama and like many of you, we do try to professionally and positively educate and would never do to anyone what has been done to us.

Most of all, I am sorry for _____ that she has nothing better to do
with her time than to try and smear a charity who does good work and that only wished to take one afternoon to celebrate the good work our volunteers and fosters do. Again the release would have been a smart part of that celebration.

Now ______ is likely to defend her actions as concern, but there is a
right and a wrong way to inform people. Funny, I have never see ________ forward any of our emails that asked for a volunteer or foster or a donation for a sick or injured dog. I only heard from Marie once this year before this, she was seeking help in finding a dog for one of her adopters, and help placing a military dog. We immediately offered to take the displaced military dog and offered a dog that fit what she
was looking for. That is what we do; help. It is too bad that Marie
cannot use her energy and resources for good rather than bullying
people who don’t deserve it.

Wonder if ______ will tell people she was wrong with as much
zeal-guessing not.

I have attached a flyer, we would love to see you there.

PJ Rosch
CEO & Top Dog,
The Little Red Dog, Inc.

My mind was blown by this response. I received this same email from Mr. Rosch and I didn’t honestly feel comfortable with it.  I am not here to participate in petty personal attacks. I simply wanted to know whether they planned to go forward with a balloon release and if so I wanted to let them know my personal feelings about the issue as a resident of Southern California. Not only was it rather unprofessional, regardless if it is true or not, but it equates a persons passion to save all living creatures as a hate campaign.  That’s just not right. It’s also not right to send out an email personally attacking an individual for standing up for something they believe in.

That’s why I’ve hidden the name of the person Mr. Rosch is accusing of making this all up, even though there is proof that The Little Red Dog had planned to move forward with their balloon release as recent as this morning.

The woman who Mr. Rosch references in his email wrote back to all involved in a great way:

Dear Ms. Rosch,Your plan was ill-fated because it would harm animals.  That was a statement of the fact and will always be.You did receive information from us, but you ridiculed them all and showed no interested in being educated about how harmful balloons are to wild animals and environment.  You clearly stated that you had no plan to forego the balloon release; this is what you wrote to someone who also asked you to stop, thus your new claim that it was not a final plan is false:  ” Do a little research on the material that is used at these events before you express your concern.  Neither plastic nor rubber are used.  Why not take the time to foster, volunteer or donate next time instead of voicing your concern?”I have nothing to defend myself about.  There was no “campaign” organized by me as you allege, Mr. Rosch.  I shared my concerns with my fellow animal advocates.  I sent them ONE email about your horrid plan, which they also became concerned about and took actions on their own.  
I’m glad that this outcry from the community eventually became a wakeup call for you — a call to withdraw your ill-planned balloon release.There’s only one person who’s running a defamation “campaign” here, and it is you, Mr. Rosch.  Your personal attack and false accusations are not only immature, but slanderous and merely reflect your lack of dignity.

The personal attacks are unnecessary and I couldn’t agree more with this response.  I was personally attacked and accused of conducting a hate campaign against The Little Red Dog last night on twitter due to the blog I posted last night. My blog states two things clearly:

1. I support The Little Red Dog’s mission 100%

2. I don’t support their decision to host a balloon release

None-the-less I received countless tweets from the organizations twitter account @littlereddoginc accusing me of not caring about the dogs they save and for conducting a hate campaign. Maybe they should read what people are actually saying. There is nothing involving hate written by me. There is nothing but support for the dogs the organization rescues and the wild life the organization threatened.

Let’s pull our acts together and realize that all sides of the situation want the same thing… to make the world a better place for a living animals.

It’s funny because Mr. Rosch also wrote me saying:

Bobby, thank you for our response. I did not realize our event on OC Register still listed the release. I have augmented it.
All of our social media is handled by volunteers who work full time (we hope to be big enough that one day that we will have these people on staff), I am sure of them will get back to you if you have asked a question. We take our mission very seriously, and would never attack anyone, while I understand your networks may take issue with the release, we find it better to get all of the information up front, inform & educate professionally and politely, and be accepting of everyone. That how I was raised and how we raised our kids. We do not like discrimination of any kind and I think it is safe to say there are always many sides to the story.
Again, I appreciate you reaching out. Best to you
PJ Rosch
The Little Red Dog, Inc


While I am sure Mr. Rosch does work professionally, I have yet to see professionalism by the organization in the responses to this issue. All that had to be answered was the question, “is your organization going to be participating in a balloon release.” 

These responses weren’t necessary.

Use Red Dog


Did you read what I actually said? Where is the hate? Read my blog, I 100% said I support your work. Implying that I do not find the rescue of 300 dogs in 3 years to be okay is just disrespectful and flat out false. I’m disgusted by this organizations misrepresentation of what people are saying and their inappropriate response to civil disagreements.

I wish I had been responded to as calmly as I had reached out to them about the issue. No personal attacks were made by me and I went as far as to offer to brainstorm alternatives to replace the balloon release.

At the end of the day with the Balloon Release canceled though I now change my call to action to donate $25 to The Little Red Dog as a thank you for making the decision to cancel the balloon release and to congratulate them for their hard work on behalf of over 300 dogs in need. I made my donation this morning!

Join me at HealthRight’s Event on February 6th in NYC if you can!

On February 6th I will be attending an event for HealthRight International, an amazing Health and Human Rights organization that I have had the pleasure of working with and supporting for the past 6 years.  Next week we celebrate their Human Right’s Clinic which helps survivors of torture. To learn more read their press release below and please, if you can, come to the event with me, retweet this, or send in a donation.


HealthRight International’s Human Rights Clinic

 Celebrates 20 Years of Service



NEW YORK, NY – On February 6, 2013, the Board of Directors of HealthRight International and Executive Director Sostena Romano will host a special cocktail reception at The Harvard Club to honor the work of its Human Rights Clinic.

The special guest will be Dr. V. Seema*, Pakistani woman leader, human rights crusader and HealthRight International Human Rights Clinic asylum seeker.

HealthRight International will also celebrate its recent achievements providing sustainable access to healthcare for marginalized peoples around the world.

Founded in 1993, HealthRight International’s Human Rights Clinic mobilizes the health sector to assist survivors of torture and abuse seeking asylum and other forms of immigration relief in the U.S. HRC trains and deploys volunteer physicians and mental health professionals to provide clinical examinations for survivors, document the scars and signs of abuse, and prepare affidavits for use as expert evidence in immigration proceedings. The rate of grant of asylum for clients who obtained expert affidavits from the Human rights Clinic has been about 85 to 90 percent as opposed to the national average of about 25 percent.

HealthRight International mobilizes the health sector to promote and protect these and other basic human rights and civil liberties for all people, in the United States and abroad. In collaboration with a network of affiliates around the world and in partnership with local communities, HealthRight International works where health is diminished or endangered by violations of human rights and civil liberties.


What:               HealthRight International celebrates 20 years of service of its Human Rights Clinic

When:              February 6, 2013

Time:               6:00PM – 8:00PM

Where:             Harvard Club, 35 West 44th St.

Price:               $150.00

To register: or call 212-226-9890


* Name has been changed